About Us

Jeff Johnson, Principal Consultant

Over 40 years experience in computer industry designing, implementing, evaluating, and testing user interfaces: 17 years as an employee at Cromemco, Xerox, US West, Hewlett-Packard, and Sun Microsystems before becoming a consultant, and 27 years as a UI consultant.

Yale University B.A., Stanford University Ph.D.

Extensive experience designing and conducting objective, systematic usability tests.

Experienced at setting up usability testing facilities.

Experienced speaker and instructor.

Assistant Professor in Computer Science, University of San Francisco (now retired).

Formerly visiting Assistant Professor in Computer Science, Mills College.

Formerly part-time lecturer in Human-Computer Interaction, Stanford University.

Erskine Teaching Fellow, University of Canterbury, Christchurch, New Zealand, 2006 and 2013.

Recognized as a Pioneer in the Human Computer Interaction field.

Member of ACM SIGCHI Academy.

Recipient of ACM SIGCHI Lifetime Achievement Award.

Named an Association for Computing Machinery (ACM) Distinguished Member, 2019.

Extensive publications in Human-Computer Interaction, including the books:

• GUI Bloopers: Don'ts and Do's for Software Developers and Web Designers
• Web Bloopers: 60 Common Web Design Mistakes and How to Avoid Them
• GUI Bloopers 2.0: Common User Interface Design Don'ts and Dos
• Conceptual Models: Core of Good Design
• Designing User Interfaces for an Aging Population: Towards Universal Design
• Designing with the Mind in Mind: A Simple Guide to Understanding User Interface Design Guidelines, 3rd Ed.

Awarded two U.S. patents.

Consultant since July 1996.

Jeff Johnson's full CV